ASPIRE2025 fully supports the introduction of tobacco plain packaging under the Smokefree Environments Amendment Bill. Our research has contributed to the strong evidence base supporting plain packaging, a measure that the public also endorse.
Our studies show that plain packaging greatly reduces the perceived and actual experience of smoking, particularly among young people, the tobacco industry’s most important market.
On March 14, 2018 standardised packaging came into force in Aotearoa. See a blog written by the ASPIRE team Standardised packaging: A new era in reducing tobacco marketing in& NZ
A summary of our research as relates to plain packaging is detailed below.